Ge Long Hui·2025-08-29 18:52Core Insights - Ctrip Group reported Q2 2025 revenue of 14.83 billion yuan, a 16.2% increase, and a NON-GAAP net profit of 5.01 billion yuan, a 0.5% increase, with overall revenue meeting guidance and performance slightly exceeding expectations [1][3] - The company experienced steady release of domestic travel demand since Q2 2025, with inbound and international business continuing to show high growth trends, supported by optimized domestic marketing expenses and effective personnel cost control [1][2] Revenue Breakdown - Revenue from various segments includes accommodation bookings at 6.23 billion yuan (+21.2%), transportation tickets at 5.40 billion yuan (+10.8%), travel vacation at 1.08 billion yuan (+5.3%), business travel management at 690 million yuan (+9.3%), and other businesses at 1.47 billion yuan (+31.0%) [1] Profitability Analysis - The overall gross margin for the period was 81.0%, down 0.9 percentage points, primarily due to the increasing proportion of lower-margin international business [2] - The adjusted operating profit margin (OPM) was 31.5%, down 1.7 percentage points, with the NON-GAAP net profit margin at 33.8%, down 5.3 percentage points [2] Growth Drivers - The outbound, overseas, and inbound businesses showed rapid growth, with outbound hotel and flight bookings exceeding 120% of pre-pandemic levels from 2019, and international OTA platform bookings increasing over 60% year-on-year, while inbound tourism bookings more than doubled [2] - A new share repurchase plan was approved, with an expected total repurchase scale of up to 5 billion USD, alongside dividends, aiming to provide continuous investment returns to shareholders [2] Investment Outlook - The company maintains a "strong buy" rating, anticipating sustained growth in performance driven by the maturation of international market operations and improved profitability of trip.com [3]