Ge Long Hui·2025-08-29 18:50Core Viewpoint - The company reported strong Q2 2025 financial results, with revenue and profit exceeding expectations, indicating robust operational performance [1] Revenue Performance - The company achieved revenue of 184.5 billion yuan in Q2 2025, a year-over-year increase of 15%, surpassing Bloomberg consensus by 4% [1] - Adjusted operating profit reached 69.2 billion yuan, up 18% year-over-year, also exceeding expectations by 4% [1] - Adjusted net profit attributable to shareholders was 63.1 billion yuan, reflecting a 10% year-over-year increase, surpassing expectations by 2% [1] Gaming Sector - The gaming segment generated revenue of 59.2 billion yuan in Q2 2025, a 22% year-over-year increase, exceeding Bloomberg consensus by 5% [1] - Domestic game revenue was 40.4 billion yuan, up 17% year-over-year, surpassing expectations by 1% [1] - The overseas gaming business reported revenue of 18.8 billion yuan, a 35% year-over-year increase, significantly exceeding expectations by 17% [1] Advertising Business - Advertising revenue reached 35.8 billion yuan, a 20% year-over-year increase, surpassing Bloomberg consensus by 2% [2] - The growth was driven by AI enhancements, the expanding WeChat e-commerce ecosystem, and increased demand from various media platforms [2] Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services was 55.5 billion yuan, a 10% year-over-year increase, exceeding expectations by 3% [2] - The recovery in commercial payment and growth in cloud services contributed to this performance [2] Capital Expenditure - Capital expenditure (CAPEX) was 19.1 billion yuan, a 119% year-over-year increase, accounting for approximately 10% of revenue [3] - The CAPEX growth aligns with previous guidance, indicating a potential supply-side constraint [3] Profit Forecast and Investment Recommendations - Revenue forecasts for 2025-2027 have been adjusted to 744.1 billion, 814.9 billion, and 880.0 billion yuan, reflecting year-over-year growth of 13%, 10%, and 8% respectively [4] - Non-IFRS net profit estimates for the same period are adjusted to 258.9 billion, 298.4 billion, and 335.3 billion yuan, with year-over-year growth of 16%, 15%, and 12% respectively [4] - The target price is set between 613.18 and 766.48 HKD, maintaining a "recommended" rating [4]