Zhong Guo Jing Ying Bao·2025-08-29 20:57Core Insights - The Chinese automotive industry is shifting from a "configuration war" to a focus on niche markets, with off-road vehicles becoming a significant area of competition [3] - The self-driving travel market in China is projected to exceed 2 trillion yuan, with 80.5% of car owners planning their first trip within three months of purchase [3] - The sales of off-road vehicles in China are expected to reach 940,000 units in 2024, representing a 70% year-on-year increase [3] Group 1: Market Trends - The off-road vehicle market is evolving to meet urban comfort needs while retaining essential off-road capabilities, leading to the emergence of "light off-road" concepts [4] - Companies like JETOUR are launching new brands and models aimed at creating a comprehensive travel ecosystem, with the JETOUR L7 PLUS priced between 109,900 and 151,900 yuan [4][5] - The demand for off-road vehicles is increasing among families, with 56.3% of travelers opting for SUVs or off-road vehicles [3] Group 2: Technological Advancements - The integration of smart technology in off-road vehicles is crucial, as traditional models often lack advanced features [6] - The launch of the MANSHI M817, positioned as the "first smart off-road vehicle," incorporates advanced driving assistance systems and aims to enhance urban usability [6][7] - Ford is also advancing its smart technology offerings with the introduction of the electric and range-extended versions of the LIMA model, featuring high-level driving assistance capabilities [7][8] Group 3: Consumer Engagement - JETOUR is actively engaging with consumers through events and a comprehensive ecosystem that includes over 3,000 service stations and partnerships with various lifestyle brands [10] - Ford's outdoor theme park in Shandong aims to create a community experience, attracting visitors and enhancing brand engagement [10][11] - The shift in consumer behavior from merely needing a vehicle to seeking a lifestyle experience is becoming evident, with companies focusing on personalized offerings to build brand loyalty [11]