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《北京2025暑期消费数据报告》发布
Bei Jing Shang Bao·2025-08-29 21:37

Group 1 - The core viewpoint of the report indicates a significant increase in consumption in Beijing during the summer of 2025, with Douyin's group buying orders growing by 40% year-on-year and sales increasing by 80% from June 1 to August 15 [1] - Over 10,000 local merchants in Beijing offered summer discount group buying packages, attracting more than 37 million users to choose Douyin coupons for future in-store consumption [1] - Popular shopping districts such as Sanlitun Taikoo Li, Huaxi LIVE, and Beijing Capital Outlets saw a 16% month-on-month increase in group buying orders, with sales up 22% compared to last year [1] Group 2 - The report highlights a surge in tourism-related group buying orders for Beijing attractions, with a year-on-year increase of 41% and sales soaring by 105% [1] - Educational travel group buying orders experienced a remarkable growth of 93% year-on-year, with a nearly 49-fold increase compared to the previous month [1]