又一豪华新势力诞生 科技巨头跨界造车局中局

Core Viewpoint - Chasing Technology has announced its entry into the automotive industry, aiming to produce the world's fastest car, positioning itself as a high-end brand in the competitive electric vehicle market [1][3]. Company Strategy - The company emphasizes its commitment to high-end positioning and aims to leverage its technological strengths accumulated in the smart hardware sector to transition into the luxury electric vehicle market [3][10]. - Chasing Technology plans to launch its first ultra-luxury electric vehicle, targeting the Bugatti Veyron, by 2027, indicating a strategic focus on high-performance and luxury segments [3][10]. Market Context - The automotive market in China is highly competitive, with several new entrants like Hozon and Aiways exiting the market recently, highlighting the challenges faced by new players [1][8]. - Despite the intense competition, there is still potential for new players to carve out niches, particularly in the high-end electric vehicle segment, which currently represents only 1.5% of total electric vehicle sales [3][8]. Talent Acquisition and Team Structure - Chasing Technology has formed a dedicated team of nearly 1,000 personnel for its automotive project, focusing on integrating expertise from both smart hardware and traditional automotive sectors [4][11]. - The company is actively recruiting for various positions, with a significant number of roles related to vehicle functionality and development, indicating a robust approach to building its automotive capabilities [4][5]. Technological Advantages - The company claims to have developed a high-speed motor technology that can be applied to electric vehicles, which is crucial for achieving high performance in the automotive sector [6][7]. - Chasing Technology has a substantial patent portfolio, with 6,379 applications, of which approximately 45% are invention patents, covering key areas relevant to electric vehicles [6][7]. Global Expansion - The company has established a global marketing network, covering over 100 countries and regions, which will support its international expansion in the automotive sector [5][6]. - Chasing Technology's existing customer base and distribution channels will facilitate its entry into the global luxury electric vehicle market [5][6].