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2025北京商报家居智库沙龙丨北京商报社长助理、西街传媒总经理王海岩:深蓝媒体智库家居品牌研究院将提供“打造品牌”“服务品牌”“智库报告”三重研究服务
Bei Jing Shang Bao·2025-08-29 21:43

Group 1 - The annual forum series by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" held on August 29, 2023, in Beijing [1] - The salon discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of a "consumption grading" era [1] - The event highlighted the importance of national policies, such as government subsidies, in shaping the current market environment for the home furnishing industry [1] Group 2 - Wang Haiyan, Assistant to the President of Beijing Business Daily and General Manager of Xijie Media, emphasized the role of the Deep Blue Media Think Tank Home Brand Research Institute as a platform for showcasing achievements in the home furnishing industry [3] - The Deep Blue Media Think Tank Home Brand Research Institute was established during the 7th China Home Brand Conference in 2023, serving as a think tank for brand research in the home furnishing sector [3] - The institute will adopt a "five-in-one" operational model involving enterprises, academic experts, associations, media, and government to provide three levels of research services: brand building, brand service, and think tank reports [3]