2025北京商报家居智库沙龙丨飞美家具总经理周凯军：企业只有前期备货做好做足，才会获得更多“种草”客户的机会

Core Insights - The annual forum by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" and discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of a "consumption grading" era [1][3] Group 1: Market Environment - The home furnishing market has transitioned from a simple "upgrade" or "downgrade" linear development model to a diverse and coexisting "consumption grading" era, presenting both challenges and opportunities for home furnishing companies [3] - Companies need to address the era's demands through "precise positioning" and "differentiated competition" [3] Group 2: Company Strategies - Feimei Furniture's General Manager, Zhou Kaijun, emphasized the importance of digital systems and market research data analysis in their full-house customization services, which help in accurately understanding customer needs [3] - The company collects data and feedback to adapt its production systems, software, hardware, and materials to meet the evolving demands of customers, highlighting the need for flexibility and preparedness [3] - Feimei Furniture maintains a stock of over 20,000 imported boards and more than 200 color options to enhance customer engagement and increase opportunities for attracting new customers [3]