2025北京商报家居智库沙龙丨北京商报社社长兼总编辑李波涛：未来家居行业竞争将回归商业本质，标准化将是主要方向之一

Group 1 - The annual forum by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" and discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of the "consumption grading" era [1][3] - The home furnishing industry is experiencing rapid growth due to market policy benefits and demand explosions, but it has not fully entered standardization, which affects consumer purchasing decisions [3] - Future competition in the home furnishing industry will return to the essence of business, with standardization as a primary direction, emphasizing quality as a core metric similar to the "good housing" era in real estate [3] Group 2 - The characteristics of "multi-fast-good-economical" consumption and the head effect in the market will become more pronounced as the standardization process in the home furnishing industry advances [3] - The industry faces challenges with non-standard products, which represent a shortcoming and pain point, indicating that where there are pain points and demands, there are opportunities [3] - The standardization in the home furnishing industry will facilitate technological applications and scale effects, significantly reducing marginal costs and further consolidating the advantages of leading enterprises [3]