Core Viewpoint - Qingmu Technology (301110) reported mixed financial results for the first half of 2025, with revenue growth but a significant decline in net profit [1] Financial Performance - Total revenue for the first half of 2025 reached 668 million yuan, a year-on-year increase of 22.75% compared to 544 million yuan in 2024 [1] - Net profit attributable to shareholders was 51.657 million yuan, down 22.96% from 67.053 million yuan in the previous year [1] - The second quarter saw total revenue of 394 million yuan, up 23.81% year-on-year, while net profit for the quarter was 41.641 million yuan, a decrease of 2.9% [1] - Gross margin improved to 57.03%, an increase of 10.54% year-on-year, while net margin fell to 7.17%, down 38.75% [1] - Total operating expenses (sales, management, and financial expenses) amounted to 298 million yuan, representing 44.61% of revenue, an increase of 24.52% year-on-year [1] Balance Sheet and Cash Flow - Accounts receivable increased to 203 million yuan, a 6.06% rise from 191 million yuan in 2024, with accounts receivable to net profit ratio at 224.21% [1][2] - Interest-bearing debt rose significantly by 104.84% to 43.016 million yuan from 20.9998 million yuan [1] - Operating cash flow per share dropped dramatically by 86.89% to 0.14 yuan from 1.07 yuan [1] Investment Metrics - Return on Invested Capital (ROIC) for the previous year was 5.45%, indicating average capital returns [1] - Historical median ROIC since the company's listing stands at 28.95%, with the lowest recorded ROIC in 2023 at 2.29% [1] Business Model - The company's performance is primarily driven by marketing efforts, necessitating a thorough examination of the underlying factors [2] Fund Holdings - The largest fund holding Qingmu Technology is the Xin'ao Youxiang Life Mixed A fund, with 382,400 shares, newly entering the top ten holdings [3] - Other funds that have recently increased their holdings include the Industrial Bank Consumer Service Mixed A and the Industrial Bank New Generation Consumer Mixed [3]
青木科技2025年中报简析：增收不增利，公司应收账款体量较大