Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry [2] Core Insights - The cosmetics and medical beauty sector has underperformed the market recently, with the Shenwan Beauty Care Index declining by 4.8% from March 13 to March 20, 2026, which is 0.7 percentage points worse than the Shenwan A Index [4][5] - Upcoming earnings reports from key companies such as Lin Qingxuan and Shangmei will be critical to monitor [4][10] - The report highlights the performance of major companies, noting that Aimeike's revenue for 2025 is projected at 2.453 billion yuan, a year-on-year decrease of 18.94% [11] Summary by Sections Industry Performance - The Shenwan Cosmetics Index fell by 3.4%, while the Shenwan Personal Care Index dropped by 4.4%, indicating varied performance within the sector [4][5] - The report notes that the beauty care sector is entering earnings season, with several companies set to announce their financial results [10] Company Highlights - Aimeike's 2025 performance shows a revenue of 2.453 billion yuan, down 18.94% year-on-year, with a net profit of 1.291 billion yuan, down 34.05% [11] - Juzi Biotechnology reported a slight revenue decline of 0.4% to 5.519 billion yuan, with a net profit decrease of 7.2% [11] - The report emphasizes the importance of product matrix improvement and collaboration for growth in Aimeike's future performance [12] Market Trends - The report indicates that the retail sales of cosmetics in China grew by 4.5% year-on-year in the first two months of 2026, outperforming overall retail growth [16] - The report also notes that the domestic market is seeing a shift towards local brands, with significant growth in market share for domestic products [23] Industry Dynamics - The report discusses the strategic partnership between L'Oréal and NVIDIA to enhance AI research in beauty products, reflecting a trend towards technological integration in the industry [20] - The competitive landscape is evolving, with domestic brands gaining ground against international players, particularly in the skincare segment [23]

Group 1 - The beauty and personal care sector has shown a slight decline of 0.4% since the beginning of 2026, with significant stock performance variation among key players, ranging from -27.3% to 35.6% [4][12] - The cosmetics market is characterized by intense competition, with domestic brands making significant advancements in R&D and distribution, while international brands are adapting with localized products and flexible marketing strategies [4][20] - The medical beauty sector is witnessing a surge in new products and innovations, with a focus on affordable and specialized offerings, positioning domestic companies to compete effectively against foreign counterparts [4][48] Group 2 - The e-commerce operation segment is undergoing a transformation, with companies like RuYuchen and YiWangYiChuang leveraging self-owned brands and AI to create new growth trajectories [4][43] - Key recommendations for investment include brands with strong channel and product matrices such as MaoGePing and ShangMei, as well as companies like AiMeiKe and LangZi in the medical beauty space [4][45] - The report emphasizes the importance of promotional events like 618 and Double 11, which are critical for brand visibility and sales growth in the competitive online landscape [4][37] Group 3 - The skincare and makeup market is expected to enter a consolidation phase, with strong brands likely to thrive while weaker ones may struggle, particularly in segments like fragrance and hair care [20][21] - Domestic brands are increasingly capturing market share from international brands, with a notable decline in the latter's market presence over recent years [22][27] - The report highlights the strategic importance of product innovation and family series development, as seen with brands like Peiliya, which successfully extend their product lines to enhance sales [28][30]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The report emphasizes three main themes: Coding, Agent, and AIGC multimodal, which are expected to thrive despite market volatility [2] - Long-term investment opportunities are identified in companies like Alibaba, Tencent, Kuaishou, and Bilibili, which are expected to rebound after the current market fluctuations [2] - Short-term fluctuations in stock prices are noted, particularly influenced by external factors and market sentiment regarding AI applications [2] - The report highlights the competitive landscape in the Agent sector and the potential for growth in the AIGC multimodal space, particularly with the introduction of new models and applications [2] Summary by Sections Market Performance - The Shenwan Media Index experienced a weekly decline of 5.10%, while the Shanghai Composite Index rose by 1.98% during the same period [2] - The report notes significant volatility in the market, influenced by external factors and the "AI consumption theory" in the US stock market [2] Key Companies and Opportunities - Companies such as Kunlun Wanwei, Perfect World, and Kayi Network are highlighted as key stocks for March, with expectations of strong performance based on their upcoming projects and market positioning [2] - Kunlun Wanwei is noted for its comprehensive AI application strategy and significant revenue potential from short video content [2] - Perfect World is expected to exceed pre-launch reservation numbers for its new game, indicating strong market interest [2] - Kayi Network is anticipated to launch an AI-native social application, which could enhance its market presence [2] Industry Trends - The report discusses the robust performance of domestic AI models and their revenue elasticity, indicating a positive outlook for the sector [2] - The introduction of new multimodal models, such as Google's NanoBanana2, is expected to further advance the industry [2] - The report suggests that the competition among major domestic companies in the Agent sector is intensifying, creating new market opportunities [2]

本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 证券代码：301110 证券简称：青木科技 公告编号：2026-007 附件：陈全先生个人简历 陈全先生，兴业证券投资银行事业总部业务二部总经理，管理学博士，保 荐代表人。先后参与和负责长青集团IPO项目，恒林股份IPO项目，至纯科技可 转债项目，国金证券再融资项目，阿莱德IPO项目，长江通信发行股份购买资产 项目，宏润建设再融资项目，鼎捷数智可转债项目，并曾参与其他多个财务顾 问项目。 青木科技股份有限公司(以下简称"公司")于近日收到保荐机构兴业证券 股份有限公司(以下简称"兴业证券")出具的《关于变更青木科技股份有限公 司首次公开发行股票并上市项目持续督导保荐代表人的函》。 兴业证券作为公司 2022 年度首次公开发行股票并在创业板上市项目的持续 督导保荐机构，原指定林悦先生、王贤先生为该项目的保荐代表人，负责保荐 工作及持续督导工作，法定持续督导期至 2025 年 12 月 31 日。鉴于公司该项目 募集资金尚未使用完毕，兴业证券在持续督导期满后继续就公司募集资金存放 与使用情况履行持续督导义务。 因兴业 ...

Group 1 - The core viewpoint of the article is that Qingmu Technology (301110.SZ) currently has no plans to apply short drama creation to e-commerce marketing [1]

青木科技（301110.SZ）2月12日在投资者互动平台表示，公司全资子公司旺兔柏是抖音电商认证的首批 DP品牌服务商之一。公司从2021年开始大力布局抖音平台相关业务，包括为品牌客户提供店铺自播、 达人直播合作等电商运营服务，其中电商直播服务包括拍摄创作短视频内容、营销推广等。目前不涉及 短剧布局。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：董秘您好，请问贵公司是否布局短视频或短剧，尤其 子公司旺兔柏是否加深短视频短剧的布局？ ...

Overall Industry Performance - The beauty e-commerce agency industry has been labeled as experiencing a "collective winter" over the past year, with most companies reporting poor financial results from Q1 to Q3, except for a few like Ruoyuchen and Qingmu Technology that maintained growth [2][21] - By the end of the year, several companies have forecasted improved performance, indicating a slight recovery in the industry [2][21] Company-Specific Forecasts - Ruoyuchen expects a net profit of 176 million to 200 million yuan for 2025, representing a significant year-on-year increase of 67% to 89%, driven by explosive growth in its proprietary brand business [3][24] - Qingmu Technology forecasts a net profit of 118 million to 136 million yuan for 2025, with a year-on-year growth of 30% to 50%, attributed to growth in e-commerce operations and brand incubation [4][24] - Yiwang Yichuang anticipates a net profit of 92.03 million to 119.6 million yuan, reflecting a year-on-year increase of 21.1% to 57.32%, mainly due to technological advancements improving productivity [4][24] - Liren Lizhuang predicts a net loss of 63.2 million to 79 million yuan for 2025, with losses increasing by at least 159% compared to the previous year, attributed to ongoing investments in product innovation and marketing without corresponding economic benefits [5][25] - Kaichun Co. expects a net loss of 9 million to 14 million yuan for 2025, marking its first annual loss in three years, due to structural changes in market demand and increased R&D investments [6][26] Industry Challenges - The collective slowdown in the beauty e-commerce agency industry is attributed to multiple factors, including changes in market conditions, industry development cycles, and strategic missteps by companies [7][27] - The industry has shifted to a phase of stock competition, with weak consumer recovery leading brands to cut marketing budgets, directly impacting agency service fees and revenue sharing [7][27] - The trend of brands moving towards self-operation has further squeezed the survival space for agencies, as many brands are building their own digital platforms and reclaiming operational rights [8][27] Transformation Strategies - Ruoyuchen has successfully transformed by creating a diversified business matrix, with beauty accounting for 34%, home cleaning 28%, maternal and infant products 21%, and health products 13% [11][31] - Qingmu Technology's recovery is attributed to a diversified strategy and brand incubation, with significant growth in its proprietary brands contributing to overall revenue [15][33] - Water Sheep Co. has opted for high-end transformation through acquisitions of international brands, enhancing its brand portfolio [16][34] - In contrast, Liren Lizhuang's attempts to develop proprietary brands have not yielded significant market impact, and Yiwang Yichuang's investments in proprietary brands have yet to produce tangible results [16][34] - Kaichun Co.'s transformation efforts have led to a challenging situation, with increased R&D investments impacting profitability while core operations struggle [18][36] Conclusion - The beauty e-commerce agency industry in 2025 presents a mixed picture, with both signs of recovery and ongoing struggles, highlighting the critical need for companies to innovate and adapt to changing market dynamics [37][38]

Core Insights - AI marketing is transforming from experience-driven to data intelligence-driven, enhancing precision in advertising and operational efficiency [1] - The domestic AI marketing application market is projected to reach 97.6 billion yuan by 2029, with a CAGR of 36.5% [2] - Generative Engine Optimization (GEO) is emerging as a new trend, with a potential market size of 24 billion yuan by 2030, reflecting a CAGR of 53% [3] Group 1: AI Marketing Overview - AI marketing leverages AI technologies such as machine learning and natural language processing to capture user needs and respond in real-time, moving beyond traditional marketing methods [1] - The core functionalities of AI marketing include data insights, content generation, process execution, and interactive assistance [1] Group 2: Market Growth and Trends - The AI marketing application market is entering a rapid growth phase, with the revenue expected to reach 20.6 billion yuan in 2024 and 97.6 billion yuan by 2029 [2] - The competitive landscape for enterprise-level AI agent service providers is characterized by a three-tier structure, with major internet companies leading, niche players focusing on specific sectors, and startups seeking breakthroughs [2] Group 3: GEO Application Insights - GEO aims to enhance visibility and credibility in AI-generated engines, improving traffic acquisition efficiency compared to traditional SEO [3] - The domestic GEO marketing service market is expected to grow to 2.9 billion yuan by 2025 and 24 billion yuan by 2030 [3] - The competition in the GEO market is defined by technology-driven leaders and a focus on vertical scenarios, with e-commerce companies enhancing their GEO services [3] Group 4: Company Developments - Xinhua Du plans to launch the "MaiDian AI Intelligent Matrix" strategy in 2026, focusing on content generation and user behavior analysis [4] - Yiwan Yichuang is transitioning to an AI e-commerce service model in collaboration with Alibaba Cloud [4] - Aifeng Technology is driving growth through self-owned brand incubation and AI-enhanced services [4] - MaiFeng is recognized as a leading "AI + SaaS" intelligent marketing cloud platform, showcasing its integrated capabilities [4]

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [1] Core Insights - AI marketing is transforming the marketing logic from "experience-driven" to "data-intelligent-driven," enhancing efficiency and precision in marketing strategies [5][10] - The AI marketing sector is expected to reach a market size of nearly 100 billion by 2029, driven by the increasing demand for digital transformation and technological advancements [5][36] - The emergence of Generative Engine Optimization (GEO) is creating new growth opportunities in the marketing landscape, with significant potential for market expansion [5][41] Summary by Sections AI Marketing: Full-Chain Digital Reconstruction - AI marketing leverages technologies like machine learning and natural language processing to capture user needs and respond in real-time, moving beyond traditional marketing methods [10][11] - The marketing process is divided into four core functions: data insight, content generation, process execution, and interactive assistance [11][12] Acceleration of AI Marketing Commercialization - The AI marketing sector is transitioning into a new phase of commercial application, with three main monetization models: advertising revenue sharing, subscription models, and value-added service fees [17][19] - Leading SaaS companies are integrating AI technologies to enhance marketing effectiveness, with notable examples including Salesforce and Tencent's Magic Agent [23][30] New Opportunities in AI Marketing: GEO - GEO aims to optimize content visibility and credibility in AI-generated responses, significantly improving traffic acquisition efficiency [41][44] - The GEO market is projected to grow substantially, with estimates suggesting a market size of 29 billion yuan by 2025 and 240 billion yuan by 2030, reflecting a CAGR of 52.6% [54][55]

Investment Rating - The report indicates a positive outlook for the cosmetics and medical beauty sector, with strong performance compared to the market [2][3]. Core Insights - Estee Lauder reported double-digit growth in China, with net sales reaching RMB 29.35 billion, a year-on-year increase of 6%, and profits improving by 127% to RMB 1.12 billion [8][26]. - The Tmall beauty category saw a significant increase of 24% year-on-year in January 2026, indicating strong consumer demand and confidence in the market [8][29]. - The report highlights the government's focus on promoting service consumption, which is expected to drive growth in key sectors, including beauty and personal care [9][10]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector outperformed the market, with the Shenwan Beauty Care Index rising by 3.7% from January 30 to February 6, 2026 [3]. - The Shenwan Cosmetics Index increased by 2.8%, outperforming the Shenwan A Index by 4.4 percentage points [3]. Company Highlights - Estee Lauder's sales in mainland China surged by 13% to RMB 6.44 billion, confirming the recovery of international beauty brands in the Chinese market [8][26]. - The report notes that the top-performing stocks in the sector included Betaini (+13.5%), Huaxi Biological (+12.0%), and Beijia Clean (+10.8%) [4]. E-commerce Insights - The report provides data on the performance of domestic brands on platforms like Douyin and Tmall, showing significant growth in GMV for several brands [20]. - For instance, the brand "毛戈平" saw a GMV increase of 298% in December 2025 [21]. Market Trends - The overall retail sales of cosmetics in December 2025 grew by 8.8%, with a total retail sales figure of RMB 465.3 billion for the year, reflecting a steady recovery in consumer spending [22][23]. - The report emphasizes the shift in consumer preferences towards personalized and high-quality products, indicating a strategic opportunity for brands to innovate [10][11].