Semir(SZ:002563) Xin Lang Cai Jing·2025-08-30 00:53Core Viewpoint - The company reported steady revenue growth in Q2 2025, but rising expense ratios have led to short-term profit pressure. A mid-term dividend was announced with a high payout ratio of 124%, indicating strong dividend yield performance [1][4]. Financial Performance - In H1 2025, the company generated revenue of 6.149 billion yuan, a year-on-year increase of 3.3%. However, net profit attributable to shareholders was 325 million yuan, down 41.2% year-on-year, and the net profit excluding non-recurring items was 296 million yuan, down 45.2% year-on-year. In Q2 alone, revenue reached 3.07 billion yuan, up 9.0% year-on-year, but net profit fell to 110 million yuan, down 46.3% year-on-year [2][3]. Expense Analysis - In Q2 2025, revenue increased by 9% year-on-year, with a gross margin improvement of 0.9 percentage points. However, due to increased offline store openings and online marketing expenses, the sales expense ratio rose by 3.0 percentage points. Additionally, financial expense ratios increased by 2.7 percentage points, leading to a total expense pressure increase of 5.2 percentage points, which contributed to a decline in net profit margin by 3.8 percentage points [3]. Brand and Channel Performance - For H1 2025, revenue from casual wear and children's wear was 1.723 billion yuan and 4.313 billion yuan, respectively, with casual wear down 5.0% and children's wear up 6.0% year-on-year. The number of stores for casual wear and children's wear decreased by 11 and 78, respectively. In terms of sales channels, online revenue was down 0.1%, while direct sales increased by 34.8%, and franchise and joint venture revenues decreased by 2.8% and 25.3%, respectively [3]. Dividend Announcement - The company announced a mid-term dividend of 1.5 yuan per 10 shares, resulting in a high payout ratio of 124%. The dividend yield is considered excellent. Looking ahead to the second half of the year, the company anticipates improved fundamentals due to steady revenue growth and a low base effect in Q3 2024 [4].