Group 1 - The core viewpoint of the articles highlights the strong performance of Urban Beauty in the first half of 2025, with significant growth in revenue and net profit [1] - Urban Beauty achieved a revenue of 1.436 billion yuan and a net profit of 57.796 million yuan in the first half of 2025 [1] - The company's main business, intimate apparel, generated revenue of 1.289 billion yuan, reflecting a 2.3% increase compared to the second half of 2024, with a gross margin improvement to 49.6% [1] Group 2 - Urban Beauty's e-commerce segment showed remarkable growth, with a GMV exceeding 1.6 billion yuan, representing a 243% year-on-year increase [1] - The brand's performance on e-commerce platforms was notable, ranking in the top ten on Tmall and fourth in the lingerie category on JD [1] - The company has deepened its collaboration with partners to enhance market expansion and improve brand-channel synergy [1] Group 3 - Urban Beauty is focusing on supply chain optimization by sharing resources and evaluating suppliers to enhance efficiency [1] - The company is committed to product innovation, launching the "Goddess Cup" lingerie, which won multiple design awards [1] - In 2025, Urban Beauty signed prominent athletes as brand ambassadors and engaged in various marketing activities to strengthen its brand presence [2] Group 4 - The brand has invested in advertising across approximately 180 high-speed railway stations and 50 key urban areas to enhance brand recognition [2] - Urban Beauty's marketing efforts aim to solidify its position as a leading national lingerie brand [2]
都市丽人：上半年电商GMV同比增长243% 贴身衣物经营持续改善