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2025跨境电商新风向:宠物用品与家居出海策略全解析
Sou Hu Cai Jing·2025-08-30 01:34

Group 1: Market Overview - The global pet supplies market is projected to reach $256 billion in 2024, with a compound annual growth rate (CAGR) of 6.2%, potentially exceeding $476 billion by 2034. North America holds nearly half of the market share, indicating significant demand for pet products [1] - The global furniture and home goods market is expected to surpass $1.62 trillion by 2025, with online sales accounting for 36%. The Asia-Pacific, Europe, and North America regions together represent over 80% of the market share [3] Group 2: Consumer Insights - Millennials are becoming the primary consumer group for pet supplies, with American consumers purchasing pet products every 2-3 weeks and showing a willingness to bear economic pressure for their pets. Online consumption is increasing, and brand loyalty remains relatively high [1] - Post-pandemic, there has been a surge in demand for outdoor furniture, while indoor styles are trending towards minimalism. Future furniture products will focus more on environmental sustainability and health [3] Group 3: Development Trends - Chinese companies are transitioning from OEM to brand-oriented strategies in the pet supplies sector, particularly in smart pet products. The export volume of pet food reached 110,200 tons in the first four months of 2025, a 16.17% increase year-on-year, with export value at $454 million, up 6.06% [9] - The furniture and home goods sector has seen a significant increase in overseas sales, with the GMV growing from 158.2 billion yuan in 2018 to 773.8 billion yuan in 2023, reflecting a CAGR of 37.4% [3] Group 4: Payment Solutions - Payoneer Checkout offers various payment methods, including buy now pay later and e-wallets, addressing issues like online cart abandonment and delayed receivables. These solutions help reduce payment risks and costs for Chinese brands expanding overseas [5] Group 5: Marketing Strategies - Independent websites and social media platforms are becoming crucial marketing channels for pet supplies and furniture brands. These platforms allow brands to control sales channels and enhance brand image while facilitating consumer interaction and traffic generation [7]