2 1 Shi Ji Jing Ji Bao Dao·2025-08-30 01:43Core Insights - Consumer trust and preference are vital market resources for consumer-facing companies, and the integration of brand and operational processes has intensified in recent years, making the management of public sentiment crucial for brand reputation [1] Group 1: Incident Analysis - The "Peanut on Tree" incident involving the brand Liangpinpuzi highlighted a significant error in advertising, where peanuts were incorrectly depicted as growing on trees, leading to public backlash [2] - Liangpinpuzi issued a formal apology on August 28, acknowledging the mistake was due to the use of AI-generated images and committed to updating the product pages and verifying all promotional materials for accuracy [2] - The incident underscores the risks associated with AI technology in commercial applications, emphasizing the need for strict review processes to avoid damaging brand image and misleading consumers [5] Group 2: Product Quality Concerns - The launch of the mini Labubu blind box by Pop Mart faced criticism for poor workmanship and small size, with consumers expressing dissatisfaction regarding the product's quality relative to its price [6] - Pop Mart's rapid expansion has led to quality control issues, with previous complaints about product defects such as misalignment and paint issues, indicating a need for better balance between growth and quality management [6][7] - As the trend in the toy industry shifts from "hunger marketing" to "quality-driven" strategies, brands must enhance supply chain upgrades and transparency in quality inspection processes to maintain consumer trust and brand value [7]