
Core Viewpoint - The white liquor sector has shown a remarkable upward trend, with the index rising over 2%, driven by significant stock performances from companies like Jinhui Liquor and Shede Liquor, despite underlying inventory pressures that equate to 3 to 6 months of sales [1][2][4]. Market Performance - On August 29, the white liquor stocks surged, with the Tonghuashun white liquor index surpassing a 2% increase. Jinhui Liquor led with over a 6% rise, while Shede Liquor and Gujing Gongjiu followed with increases of over 4% [2]. - Major brands like Guizhou Moutai also demonstrated resilience, with a 1.36% increase, maintaining a strong position above the 1,000 yuan mark [2]. Fund Movements - Central Huijin, representing the "national team," significantly increased its holdings in the white liquor ETF by 121 million shares in the first half of the year, raising its total to 581 million shares, making it the third-largest holder of this ETF [4]. - The overall market performance in August saw the Tonghuashun white liquor index accumulate a rise of over 13% [4]. Valuation and Policy Support - The current price-to-earnings (PE) ratio for the white liquor sector stands at 19.83, marking a near ten-year low, with individual companies like Guizhou Moutai at a dynamic PE of 24 and Wuliangye at 17, both below historical averages, indicating significant valuation appeal [6]. - Recent government policies aimed at stimulating consumption and addressing unreasonable restrictions on the liquor industry have provided positive signals for the market [6]. Fundamental Improvements and Seasonal Recovery - There are signs of marginal improvement in the fundamentals, particularly with the recovery of banquet and gift consumption since late July, especially in the sub-300 yuan price range [7]. - The upcoming Mid-Autumn Festival and National Day are expected to catalyze demand, enhancing sales momentum [7]. Changing Fund Preferences and Shareholder Returns - Fund preferences are shifting as leading liquor companies increase dividend rates and implement stock buybacks, with dividend yields for major firms exceeding 3.5%, appealing to long-term investors seeking stable returns [10]. Ongoing Challenges - Despite positive market signals, underlying issues such as weak consumer spending persist, with a reported 2.1% year-on-year growth in per capita consumption expenditure in Q1 2025, impacting sales, particularly in high-end products [11]. - Inventory levels remain a significant challenge, with some mainstream brands holding stock equivalent to 3 to 6 months of normal sales, and production figures showing a 5.8% decline year-on-year [11]. - Price discrepancies continue, with major products like Wuliangye's mainstream offerings trading at 12.5% below factory prices, affecting profit margins for distributors [12]. Institutional Perspectives and Future Outlook - Market consensus among institutions shows a belief in a gradual recovery for the white liquor industry, with improved sales and pricing indicators suggesting potential for recovery [13]. - If sales data during the Mid-Autumn Festival exceeds expectations, the mid-range liquor segment may experience a rebound [15]. - Long-term prospects remain strong due to the robust business models of leading companies, although economic stabilization and inventory reduction will take time to materialize [15].