2025年中国旅游行业人均花费、营业收入及发展趋势

Core Insights - The domestic tourism industry in China has not recovered from the impact of the pandemic, with total domestic tourism trips in 2022 reaching 2.53 billion, a decrease of 716 million trips or 22.1% year-on-year [2][4] - Domestic tourism revenue in 2022 was 2.04 trillion yuan, down 30.0% year-on-year, marking the lowest level in three years and only 35.6% of the revenue in 2019 [4] - Per capita spending on tourism in 2022 was 806.32 yuan, a decline of 10.34% compared to the previous year, with urban residents spending an average of 876.56 yuan (down 13.17%) and rural residents spending 599 yuan (down 2.37%) [5] Industry Overview - The overall performance of domestic tourism during holidays was lackluster, failing to reach the levels of 2021, with the Spring Festival holiday seeing 251 million trips, a decrease of 2.0% year-on-year [7] - China Youth Travel Service Co., Ltd. is the first travel agency listed on the A-share market and reported a revenue of 6.417 billion yuan in 2022, down 25.69% year-on-year [9] Market Analysis - The research team utilized various analytical models such as SCP, SWOT, PEST, and regression analysis to comprehensively analyze the tourism industry's market environment, policies, competition, and risks [12] - The report titled "2025-2031 China Tourism Industry Market Research and Investment Strategy Report" aims to provide important references for investment decisions and strategic planning for enterprises and research institutions [12] Revenue and Spending Trends - Urban residents contributed 1.69 trillion yuan to tourism spending in 2022, a decrease of 28.6%, while rural residents contributed 360 billion yuan, down 35.8% [4] - The decline in per capita spending indicates a significant impact on consumer behavior and spending capacity within the tourism sector [5]