Group 1 - The core viewpoint emphasizes the importance of consumer trust and brand management in the face of public opinion events, highlighting the need for effective response strategies from companies [1] - The article discusses the establishment of a quantitative scoring mechanism for companies' public opinion management, which includes four primary indicators and 14 secondary indicators, aimed at evaluating corporate responses to public events [1] Group 2 - The incident involving the snack brand Liangpinpuzi, where an advertisement incorrectly depicted peanuts growing on trees, illustrates the pitfalls of using AI-generated content without proper oversight, leading to public backlash [2][3] - Liangpinpuzi's prompt apology and corrective actions reflect a commitment to brand integrity, but the incident raises concerns about the accuracy of content produced through AI technology [3] Group 3 - The launch of the mini Labubu product by Pop Mart has generated consumer excitement, but initial feedback indicates dissatisfaction with the product's size and quality, raising questions about the company's quality control [4][5] - The ongoing quality issues reported by consumers, including defects in previous products, suggest that Pop Mart must balance rapid expansion with stringent quality management to maintain brand reputation and consumer trust [6]
良品铺子“花生上树”翻车,系误用AI生成图片