GEELY AUTO(HK:00175) Jing Ji Guan Cha Wang·2025-08-30 03:54Core Viewpoint - The establishment of the Shendun Golden Brick Battery brand by Geely is part of a strategic integration aimed at enhancing battery safety and performance, while also consolidating battery resources to improve efficiency and reduce costs [3][6][8]. Group 1: Brand and Product Development - Geely has integrated its battery assets under the newly formed Zhejiang Jiyao Tongxing Energy Technology Co., Ltd., which will oversee the Shendun Golden Brick Battery brand, combining the Golden Brick and Shendun Short Blade batteries [3][4]. - The Shendun Short Blade battery, launched in June 2024, and the Golden Brick battery, released in November 2023, will now be marketed under the unified brand, enhancing brand recognition and safety perception [2][4]. - The new battery design incorporates a gold insulation film, which improves high-voltage resistance to 4000V, a 30% increase compared to the previous blue film, albeit at a higher cost [3][4]. Group 2: Safety and Performance Features - The Shendun Short Blade battery has undergone rigorous safety testing, including a unique 5.8mm bullet penetration test, while the Golden Brick battery has passed industry-first tests for external fire exposure and overpressure needle puncture [4][5]. - The Shendun Golden Brick Battery will feature several product lines, including a super-fast charging series capable of charging from 10% to 80% in just 10.5 minutes, and a high energy density series with a density of 192Wh/kg and a lifespan of 3500 cycles [5][6]. Group 3: Production Capacity and Strategic Integration - Jiyao Tongxing currently operates eight production bases with a total planned capacity exceeding 176GWh, aiming for a target of 70GWh by 2027 [7][8]. - Geely plans to source 40% of its battery needs from Jiyao Tongxing, with the remaining 60% supplied by CATL and other sources, ensuring that the Shendun Golden Brick Battery will primarily serve the Zeekr, Lynk & Co, and Galaxy brands [7][8]. - The integration of battery resources is expected to streamline product development and marketing, leading to cost savings of 10%-20% in R&D and management expenses [6][8]. Group 4: Future Directions and Market Strategy - Geely aims to leverage existing global battery production capacity rather than building new factories, focusing on resource reorganization and collaboration [8][9]. - The company is exploring innovative business models, including battery-as-a-service and battery banks, to transition towards a more sustainable energy service model [8].