Core Viewpoint - The company, Mixue, reported strong financial performance in the first half of 2025, with significant growth in revenue and net profit, driven by efficient supply chain management and expansion strategies [1][2][3] Financial Performance - In 1H25, Mixue's revenue reached 14.87 billion yuan, a year-on-year increase of 39.3%, with product and equipment sales contributing 14.49 billion yuan (up 39.6%) and franchise-related services generating 380 million yuan (up 29.8%) [1] - The net profit attributable to shareholders was 2.69 billion yuan, reflecting a year-on-year growth of 42.9%, resulting in a net profit margin of 18.1%, an increase of 0.5 percentage points year-on-year [1] Revenue Contribution - The company's revenue structure remained stable, with product sales, equipment sales, and franchise-related services contributing 93.1%, 4.4%, and 2.6% respectively [2] - The annualized revenue contribution per store from product sales was 557,000 yuan, up 13.2% year-on-year, aided by increased delivery subsidies [2] Store Expansion - As of 1H25, Mixue had a total of 53,014 stores, a year-on-year increase of 22.7%, with a net addition of 9,796 stores [2] - The expansion in mainland China accelerated, while adjustments were made in overseas markets, particularly in Indonesia and Vietnam, leading to a reduction in store numbers outside mainland China [2] Profitability and Cost Management - The gross margin for 1H25 was 31.6%, essentially stable year-on-year, with product and equipment sales gross margin at 30.3% [2] - The company maintained stable expense ratios for sales, administrative, and R&D costs, indicating effective cost management [2] Future Outlook - The company has adjusted its net profit forecasts for 2025-2027 upwards by 9%, 7%, and 7% respectively, anticipating continued growth driven by brand expansion and operational efficiency [3] - The estimated target price for the company's stock has been raised to 590.22 HKD, reflecting a valuation based on expected earnings growth [3]
蜜雪集团(2097.HK)：1H高质量快步增长 龙头强者恒强
Ge Long Hui·2025-08-30 03:54