Wangfujing(SH:600859) Zheng Quan Ri Bao Wang·2025-08-30 04:14Core Viewpoint - Wangfujing Group is actively transforming its traditional business model to adapt to new consumer trends and optimize its operations, achieving significant growth in sales and customer traffic in the first half of 2025 [1][2][3] Group 1: Financial Performance - In the first half of 2025, Wangfujing reported a revenue of 5.361 billion yuan and a net profit attributable to shareholders of 81 million yuan [1] - The Wangfujing Joy Shopping Center achieved a nearly 48% year-on-year increase in sales and a 30% increase in customer traffic, surpassing 6.1 million visitors [1] Group 2: Business Transformation and Innovation - The company is implementing a "one store, one policy" strategy, focusing on emerging cultural trends to create differentiated commercial identities [1] - The Beijing Friendship Store renovation has successfully eliminated vacancy rates and significantly increased daily customer traffic through online promotion, with over 6 million views on Xiaohongshu [2] - Wangfujing introduced nearly 1,000 new brands in the first half of the year, including 160 first stores, enhancing consumer interaction through innovative marketing activities [2] Group 3: Expansion of New Business Segments - The company opened a duty-free store in Wuhan in May 2025, marking its comprehensive coverage of major duty-free business types [3] - New shopping centers, including Linfen Wangfujing Shangcheng UPTOWN and Lhasa Wangfujing Shopping Center, were opened during the reporting period [3] - The company plans to introduce immersive international performance projects and high-quality international dining at the Yansha Friendship Mall, aiming to create a new consumption scene that integrates culture, commerce, nature, and social elements [3]