上半年净利降28%，“亚马逊爆款制造机”赛维时代业绩分化

Core Viewpoint - The company reported a significant increase in revenue but a decline in net profit for the first half of 2025, raising concerns in the market [2] Financial Performance - The company achieved operating revenue of 5.35 billion yuan, a year-on-year increase of 27.96% [2] - Net profit attributable to shareholders was 169 million yuan, down 28.18% from 236 million yuan in the same period last year [2] - The net profit after deducting non-recurring gains and losses was 186 million yuan, a decrease of 11.30% [2] - Basic earnings per share fell to 0.4226 yuan, a decline of 28.23% compared to 0.5888 yuan last year [7] - The weighted average return on equity decreased from 9.29% to 6.60% [7] - The net cash flow from operating activities surged by 365.65% to 510 million yuan [9] Revenue Composition - The apparel and accessories category remains the main revenue driver, generating 3.93 billion yuan, a 30.91% increase, accounting for 73.90% of total revenue [3] - Non-apparel categories generated 1.04 billion yuan, a modest growth of 2.46%, representing 19.54% of total revenue [3] Market Focus - North America is the primary market, with sales reaching 4.82 billion yuan, making up 90.65% of total revenue, and growing by 30.15% [4] - European sales amounted to 383 million yuan, accounting for 7.20% of total revenue, with a growth of 32.42% [4] Sales Channels - The Amazon platform remains the largest sales channel, contributing 4.13 billion yuan, or 77.64% of total revenue, although its share has decreased [5] - Emerging platforms like Temu and TikTok are gaining traction, with sales contributions of 3.13% and 2.34%, respectively [5] Cost and Expense Management - Operating costs rose to 2.97 billion yuan, an increase of 32.84% year-on-year [6] - Sales expenses increased to 1.96 billion yuan, up approximately 28% from the previous year [6] - Management expenses also grew to 114 million yuan, a 30.59% increase [6] Cash Flow and Accounts Receivable - Accounts receivable increased to 415 million yuan, with a reasonable aging structure [8] - The company has made provisions for bad debts, including a full provision of 9.4 million yuan for a specific overdue customer [8] Future Outlook - The company is expected to face challenges in cost control and market competition, but it has the potential for growth in the cross-border e-commerce sector if it can effectively address these issues [9]