打造全球黄金珠宝时尚消费中心，深企迭代式创新超乎想象

Core Insights - The article discusses the emergence of "Smart Gold Stores" which utilize a dual business model of self-service gold buying and selling to enhance the circulation of gold resources amidst fluctuating gold prices [3][4][6] - The traditional gold retail industry faces challenges such as high operational costs and a fragmented recovery channel, leading to increased competition and the need for innovative solutions [6][8] - The shift in consumer preferences towards lightweight and culturally significant gold products reflects a broader trend of rational consumption [4][6] Company Insights - Smart Gold Stores leverage advanced technologies like AI, big data, and IoT to create a unique "gold price hedging" business model, achieving a daily throughput that rises with gold prices [3][6] - The stores have expanded rapidly, covering over 100 core cities in China and signing partnerships in 36 cities, with a significant increase in gold recovery volume by 407.44% year-on-year [7] - The introduction of self-service terminals that support digital RMB transactions marks a significant innovation in the gold recovery process, allowing consumers to complete transactions with just an ID and bank card [6][7] Industry Insights - The Shenzhen jewelry industry, which holds 70% of the national gold processing share, is undergoing structural changes due to intense competition and a shift in consumer demand for personalized, high-value products [8][9] - Major companies are transitioning from price-sensitive competition to a comprehensive value strategy that includes brand, technology, and service enhancements [9][11] - The industry is moving towards sustainable practices, with increased R&D investments and a focus on green technologies, as evidenced by the establishment of a green jewelry industrial park in Shenzhen [12][13]