七夕大家都爱送点啥，闪购带动消费破峰

Group 1 - The core observation from Meituan's Qixi consumption report indicates a 50% increase in order volume compared to the same period last year, with overall gift consumption reaching a new high [1] - Flower sales peaked on Qixi Day, with significant growth in categories such as digital products, beauty and skincare, and jewelry, highlighting a trend of diverse gift-giving [1][5] - Collaborations with brands like Disney and cultural institutions have revitalized traditional gifts, making them more personalized and appealing to consumers [1] Group 2 - The trend of "flash purchase gifting" has expanded beyond flowers to include a wide range of categories, with notable increases in sales for children's smartwatches, electric shavers, and neck massagers [5] - Beauty products remain a major category for gifting, with eye care sets seeing nearly a 5-fold increase in sales, and other skincare items doubling in sales [5] - Major brands like Dell and Huawei experienced substantial sales growth on Qixi Day, with Dell's sales increasing over 20 times and Huawei's nearly 6 times, indicating a strong performance in the retail sector [5]