珀莱雅(603605)：新品梯队渐成 出海战略浮现

Core Insights - The company has surpassed the 10 billion sales threshold and continues to expand its multi-brand matrix, with strong growth potential in its second and third-tier brands, achieving 103% and 80% growth for OR and Original Color Pot respectively [1] Financial Performance - In the first half of 2025, the company achieved operating revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, with the second quarter revenue reaching 3.003 billion yuan, up 6.49% year-on-year [3] - The net profit attributable to shareholders for the first half of 2025 was 799 million yuan, a year-on-year increase of 13.80%, while the non-recurring net profit was 771 million yuan, up 13.49% [3] - In the second quarter of 2025, the net profit attributable to shareholders was 408 million yuan, a year-on-year increase of 2.36%, with the non-recurring net profit at 392 million yuan, up 1.21% [3] Brand Performance - Major brands such as Proya, Caitang, OR, and Original Color Pot showed varied growth rates, with Proya at -0.08%, Caitang at 21.11%, OR at 102.52%, and Original Color Pot at 80.18% [4] - Proya continues to focus on youthfulness and technological strength, achieving first place in Tmall beauty during the 618 shopping festival, while OR has successfully developed anti-hair loss products and is expected to maintain high growth [4] Cost Efficiency - The company's gross profit margin for the first half of 2025 was 73.38%, an increase of 3.56 percentage points, primarily due to cost savings in packaging, reduced shipping costs, and improved bargaining power in raw material procurement [5] - The sales expense ratio for the first half of 2025 was 49.59%, up 2.81 percentage points, while the second quarter sales expense ratio was 52.70%, up 5.97 percentage points [5] Shareholder Returns and Future Plans - The company announced its first interim dividend plan, proposing a dividend of 0.8 yuan per share, corresponding to a 40% payout ratio, reflecting its commitment to shareholder returns [5] - The company is also planning an H-share listing to support its international expansion and enhance its supply chain capabilities [5]