Sou Hu Cai Jing·2025-08-30 07:16Core Viewpoint - The CEO of NIO, Li Bin, emphasized the necessity for the company to achieve profitability in Q4, relying on its own capabilities, following a period of strategic investment and organizational transformation [1][3]. Group 1: Strategic Shifts - The company believes it is at a turning point due to its sustained investment in pure electric technology and multi-brand strategy over the past three years, which is now translating into significant user experience advantages [1][3]. - The era of extended-range large SUVs is fading, while the era of pure electric large SUVs is emerging, validating the company's commitment to the correct technological path [3]. Group 2: Organizational Changes - NIO has initiated an organizational transformation based on the CBU (Core Business Unit) mechanism, aiming to evolve into a "fully operational organization" [3]. - Li Bin highlighted the importance of operational efficiency and cost control, citing Toyota as a model for the company to learn from [3]. Group 3: Profitability Goals - Initially, less than 1% of employees believed in the Q4 profitability target set at the beginning of the year, but the company now sees a significant challenge ahead [3]. - With the arrival of the pure electric turning point, the company believes it has the conditions to convert a decade of technological accumulation into market advantages [3]. Group 4: Product and Market Strategy - The company must maintain a long-term commitment to its technological route, ensure thorough product planning, and adapt product definitions to meet evolving user demands [3]. - Li Bin stated that as long as these principles are adhered to, the company should not fear any competition [3].