Tai Mei Ti A P P·2025-08-30 07:31Core Viewpoint - Alibaba is positioning itself in the competitive landscape of instant retail, emphasizing the historical opportunity presented by near-field e-commerce rather than merely focusing on the intense competition in the food delivery sector [2][4]. Group 1: Market Strategy - Alibaba's strategy encompasses a comprehensive layout of "B2C e-commerce + instant retail + food delivery + offline," which is seen as more diversified compared to competitors [2][4]. - The company is not prioritizing the development of offline retail formats, focusing instead on enhancing its existing business models [3][4]. Group 2: Performance Metrics - In August, Taobao Flash Purchase reached a peak daily order volume of 120 million, with a weekly average of 80 million, leading to a 200% increase in monthly active buyers compared to April [5][6]. - The platform's daily active riders exceeded 2 million, marking a threefold increase since April, indicating significant growth in operational capacity [5][6]. Group 3: Economic Impact - The integration of Taobao Flash Purchase with the broader e-commerce business has resulted in a 20% increase in daily active users for the Taobao app, enhancing overall user engagement and advertising revenue [5][6]. - The company anticipates that the Flash Purchase and instant retail segments will generate an additional 1 trillion yuan in transactions over the next three years, driven by the onboarding of one million brand stores [4][12]. Group 4: Operational Efficiency - Alibaba is focusing on improving operational efficiency through user structure optimization, order structure enhancement, and cost reduction in logistics, with expectations of halving losses in unit economics [6][8]. - The company is transitioning Tmall Supermarket from a traditional B2C model to a near-field Flash Purchase model, aiming for faster delivery while maintaining competitive pricing [10][11]. Group 5: Industry Dynamics - The shift from a single dominant player in the food delivery market to multiple platforms is seen as beneficial for both merchants and consumers, fostering competition and innovation [7][12]. - The emergence of instant retail is viewed as an opportunity for B2C e-commerce platforms to adapt and transform in response to changing consumer demands and market dynamics [11][12].