内陆突围“链”全球 “湘品出海”拓海外

Core Insights - The 2025 Hunan (Changsha) Cross-Border E-Commerce Fair, themed "Quality Products Go Global: Hunan Chain Worldwide," showcases the continuous upgrade and development vitality of Hunan's cross-border e-commerce ecosystem, featuring over 1,000 quality buyers and more than 500 key enterprises across an exhibition area of 22,000 square meters [1][2]. Group 1: Exhibition and Participation - The fair employs an innovative "5+1" exhibition layout, including five offline zones and an online zone, facilitating deep integration of online and offline experiences [2]. - Notable participants include over 20 domestic and international cross-border e-commerce platforms such as Amazon and Walmart, alongside representatives from Hunan's characteristic industries like medical devices and textiles [2]. - Traditional crafts, such as Tujia ethnic clothing, gained attention, highlighting how cross-border e-commerce provides new channels for heritage crafts to reach global buyers [2]. Group 2: Services and Support - Service providers and platforms are crucial for enterprises' cross-border transformation, with companies like Hunan Wancheng Cloud Business Technology offering training and resources to over 1,000 cross-border enterprises [4]. - AI translation technology showcased at the fair addresses multilingual communication challenges for cross-border businesses, supporting 145 languages and enhancing service efficiency [4]. Group 3: International Cooperation - Thailand is the guest country at this year's fair, with a dedicated exhibition area showcasing its unique products, emphasizing the strengthening of economic and trade cooperation between Thailand and Hunan through cross-border e-commerce [6]. Group 4: Activities and Industry Impact - The fair features over 20 supporting activities aimed at fostering comprehensive communication, including seminars on talent cultivation and industry matchmaking events [8]. - Since its inception in 2022, the fair has attracted major companies and facilitated significant projects, marking a new starting point for Hunan's integration into the global industrial chain [8].