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三巨头少赚200亿,1条视频看懂上半年外卖三国杀战绩
2 1 Shi Ji Jing Ji Bao Dao·2025-08-30 10:21

Core Viewpoint - The intense competition among major food delivery platforms (JD.com, Meituan, and Alibaba) has led to significant profit declines, prompting regulatory scrutiny and calls for fair competition practices [1][2]. Group 1: Financial Performance - JD.com reported a net profit of 6.2 billion RMB for Q2 2025, a decline of over 50% year-on-year [3]. - Meituan's adjusted net profit for Q2 2025 was 1.49 billion RMB, down 89% year-on-year [3]. - Alibaba's non-GAAP net profit for Q2 2025 was 33.51 billion RMB, a decrease of 18% year-on-year, with less impact from food delivery due to late subsidies [3]. - Collectively, the three platforms lost over 20 billion RMB in profits compared to the same quarter last year [1]. Group 2: User Engagement and Marketing Expenses - Despite profit declines, all three platforms saw record high monthly active users, with JD.com and Meituan achieving over 40% year-on-year growth in user engagement [2]. - JD.com's marketing expenses surged by 127.6% to 27 billion RMB in Q2 2025, while Meituan's marketing expenses increased by 51.8% to 22.5 billion RMB [3]. - Alibaba's sales and marketing expenses as of June 30, 2025, increased by 21.3% year-on-year [3]. Group 3: Strategic Responses - JD.com emphasized healthy growth in its food delivery business, achieving strategic goals through effective collaboration with existing operations [4]. - Meituan's CEO highlighted the company's commitment to maintaining market leadership through competitive strategies and support for merchants and riders [4]. - Alibaba's CEO noted significant investments in instant retail, leading to high consumer engagement and order volumes [4]. Group 4: Market Reactions - Following the earnings reports, JD.com and Meituan's stock prices fell, while Alibaba's stock rose by 12.9% due to its less impacted food delivery business and strong AI-related revenue growth [4].