
Core Insights - BOE successfully supplied 43 million panels for the iPhone 16 standard model last year and is expected to supply around 5 million panels for the iPhone 17 Pro in 2025, bringing total shipments to 45-50 million [2] - Apple’s total iPhone panel shipments exceeded 230 million last year, with Samsung and LG Display capturing the remaining market share after BOE [2] - UBI Research predicts that BOE, Samsung, and LG Display will remain the core panel suppliers for Apple, with competition among these three companies becoming a significant variable in the global smartphone panel market [2][3] Company Performance - Samsung Display shipped 63.8 million panels for the iPhone 16 series, with total iPhone panel shipments reaching 124 million. It is expected to ship 78 million panels for the iPhone 17 series this year [3] - LG Display shipped 42 million panels for the iPhone 16 series, with total shipments of 67.42 million. Projections indicate an increase to 45.6 million and 75.1 million for the iPhone 17 series [3] - BOE's entry into the iPhone 17 Pro panel supply chain marks a significant milestone, as it has been increasing its shipment volume and market share since it began supplying panels for the iPhone 12 [4] Market Dynamics - The competition for iPhone panel orders has intensified, transitioning from a two-player market (Samsung and LG) to a three-player market with the inclusion of BOE [2][4] - The ongoing patent disputes between BOE and Samsung highlight the competitive landscape, with both companies engaging in legal battles over OLED technology [6][7] - If the ITC's preliminary ruling against BOE is upheld, it could significantly impact both BOE and Apple, forcing Apple to shift its supply chain [7] Future Outlook - UBI Research forecasts that by the first half of 2025, BOE will supply approximately 22.7% of OLED panels for iPhones, slightly surpassing LG Display's 21.3% [7] - The global AMOLED smartphone panel shipment is projected to reach 420 million units in the first half of 2025, with Chinese manufacturers, including BOE, accounting for 51.7% of the market share [7] - Despite fierce competition, there remains potential for collaboration, as BOE and Samsung are reportedly discussing partnerships for high-end display panels [8]