FLYCO(SH:603868) Xin Lang Cai Jing·2025-08-30 12:33Core Insights - The company reported a decline in revenue for the first half of 2025, with total revenue of 2.116 billion yuan, a decrease of 9% year-on-year, while net profit attributable to shareholders increased by 2% to 321 million yuan [1][2]. Financial Performance - In Q2 2025, the company achieved revenue of 958 million yuan, down 16% year-on-year, but net profit attributable to shareholders rose by 3% to 140 million yuan [2]. - The company’s gross margin improved to 59.09% in Q2 2025, an increase of 5.02 percentage points year-on-year, with a net profit margin of 14.62%, up 2.79 percentage points [4]. Brand Strategy and Market Positioning - The company is focusing on brand upgrades and innovation, launching new products like the "high-speed arc surface portable shaver" to enhance its mid-to-high-end brand image and attract younger consumers [3]. - The BoRui brand, which emphasizes cost-effectiveness, saw a revenue decline of 18.07% in H1 2025, accounting for 19.48% of total sales, down 2.22 percentage points from the previous year [3]. International Expansion - The company is actively pursuing overseas market expansion, focusing on team building, product and channel planning, and intellectual property assessments in key international markets [3]. Profitability Outlook - The company has revised its profit forecasts for 2025-2027, expecting net profits of 626 million, 740 million, and 845 million yuan, representing year-on-year growth rates of 36.8%, 18.1%, and 14.2% respectively [4].