HEILAN HOME(SH:600398) Xin Lang Cai Jing·2025-08-30 12:31Group 1 - The company's Q2 main operating performance stabilized, with investment income affecting the net profit base [1] - In H1 2025, the company achieved revenue of 11.57 billion yuan (up 1.7% YoY) and a net profit attributable to shareholders of 1.58 billion yuan (down 3.4% YoY) [1] - Q2 2025 revenue was 5.38 billion yuan (up 3.6% YoY), with a net profit of 645 million yuan (down 13.9% YoY) [1] Group 2 - The main brand's revenue in H1 2025 was 8.395 billion yuan (down 5.9% YoY), with a narrowing decline in Q2 [2] - The main brand's gross margin was 48.3% (up 2.2 percentage points YoY), influenced by the increase in direct sales and e-commerce [2] - The company opened 10 new overseas stores, bringing the total to 111, with plans to expand into Australia [2] Group 3 - Other business revenue in H1 2025 was 1.5 billion yuan (up 65.6% YoY), with a gross margin of 47.1% (down 9.6 percentage points YoY) [3] - The company has opened 529 stores for the Adidas FCC series in mainland China, with a net increase of 96 stores [3] - The new projects, including FCC and JD Outlet, are expected to be profitable [3] Group 4 - The company expects the main brand to stabilize in the second half of the year, with revenue projections of 22.2 billion yuan, 24.7 billion yuan, and 26.9 billion yuan for 2025-2027 [4] - The projected net profit for 2025-2027 is 2.41 billion yuan, 2.68 billion yuan, and 2.95 billion yuan, with a PE ratio of 14, 12, and 11 times respectively [4] - The new retail format is expected to open growth opportunities, maintaining a "buy" rating [4]