ELLASSAY(SH:603808) Zheng Quan Shi Bao Wang·2025-08-30 13:59Core Insights - The company reported a revenue of 1.371 billion yuan for the first half of 2025, with a comparable growth of 4% after excluding the Ed Hardy brand from consolidated financials, and a significant net profit increase of 45.3% to 85.06 million yuan [2] Group 1: Domestic Market Performance - The domestic market showed steady growth, with the company's multi-brand matrix contributing to a comparable revenue increase of approximately 5% in the first half of the year, and an 8.4% growth in the second quarter [3] - The international brands under the company maintained strong growth in the domestic market, with self-portrait achieving a revenue of 285 million yuan, a 21% year-on-year increase, and IRO generating 307 million yuan, with a 16% growth in the China region [3] Group 2: Online Sales Strategy - The company implemented a multi-brand, multi-platform online strategy, resulting in a 21% increase in online sales to 268 million yuan, with online revenue accounting for 20% of main business operations [4] - Self-portrait brand saw over 40% growth in online revenue, while Laurèl and ELLASSAY brands also reported significant online sales increases of 14% and 13% respectively [4] Group 3: Store Upgrades and Consumer Experience - The company focused on enhancing store experiences through the establishment of flagship stores and unique brand collaborations, which improved overall store efficiency [5] - IRO's overseas business implemented cost reduction and efficiency measures, leading to gradual improvements in profitability [5] Group 4: Operational Efficiency and Cost Management - The company emphasized process optimization and strict budget management, resulting in a 2.1 percentage point decrease in combined sales and management expense ratios [6] - Inventory turnover improved significantly from 0.8 times to 1.1 times, indicating better inventory management while maintaining sales growth [6]