Core Viewpoint - The real estate market is stabilizing, and Beike has reported solid financial results for the second quarter, with a total transaction value (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, net revenue of 26 billion yuan, and a net profit of 1.307 billion yuan [2] Group 1: Market Dynamics - The real estate sector is transitioning into a buyer's market, leading to increased choices for buyers and higher expectations from platforms [4] - Beike's CEO emphasizes the need to balance scale and efficiency while adapting to changing consumer demands and rapid technological advancements [4] Group 2: Operational Efficiency - Beike's core business is its brokerage operations, which are crucial for improving operational efficiency [5] - As the industry slows down, the challenges for brokers in customer acquisition and conversion have intensified [5] - Beike has established 18,999 regional governance councils and 534 performance-effectiveness circles to enhance collaboration and resource sharing among stores [7] Group 3: Technology Integration - The application of AI technology is a key driver for productivity enhancement, with Beike developing various AI applications to transform real estate brokerage services [10] - Beike has launched AI-driven marketing and CRM products to improve customer acquisition and engagement for brokers [12] - The AI assistant "Buding" has seen significant usage growth, with a 59% increase in conversation volume in July [16] Group 4: Business Growth - Non-real estate transaction services accounted for 41% of Beike's total net revenue, with the rental business experiencing a remarkable 78% year-on-year growth [17][18] - Beike has introduced flexible home decoration solutions and optimized processes using digital tools, significantly improving service efficiency [20][22] - The company is exploring a light-asset business model for its new service "Beihome," leveraging big data and AI algorithms for comprehensive service offerings [22]
买方时代，贝壳开启自我进化