Sou Hu Cai Jing·2025-08-30 16:22Group 1 - The Chinese jewelry market is expected to exceed 900 billion RMB by 2029, growing from 610 billion RMB in 2019 to 728 billion RMB in 2024, with a CAGR of 3.6% [1] - The market is driven by increasing consumer self-satisfaction, heightened trend sensitivity, and the growth of digital retail and e-commerce, with a projected CAGR of 5.2% from 2024 to 2029 [1] Group 2 - Gold jewelry dominates the Chinese jewelry market, accounting for 73.0% of the market share in 2024, due to its cultural significance and investment value [3] - The gold jewelry market is expected to maintain stable growth from 2024 to 2029, reinforcing its position as the most favored jewelry category among Chinese consumers [3] Group 3 - The ancient method gold jewelry market has seen rapid growth, with sales revenue increasing from 13 billion RMB in 2018 to 157.3 billion RMB in 2023, achieving a CAGR of 64.6% [4] - Despite the pandemic's impact on retail, the ancient method gold jewelry market continued to grow due to its popularity among younger consumers and its perception as a safe investment [4] - The market is projected to reach 421.4 billion RMB by 2028, with a CAGR of 21.8% from 2023 to 2028 [4] Group 4 - The overall growth of the gold jewelry market has slowed, but structural opportunities remain, particularly in the ancient method gold segment, which offers unique cultural and aesthetic value [5] - The industry is shifting from a single franchise expansion model to a multi-channel approach, driven by the preferences of younger consumers [5] - Key players such as Lao Feng Xiang, China Gold, and others are expected to benefit from maintaining a strong franchise presence while increasing direct sales and e-commerce investments [5]