Ge Long Hui·2025-08-30 19:04Core Insights - Anta Sports reported a mid-year revenue of 38.544 billion yuan for 2025, a year-on-year increase of 14.3%, with a net profit attributable to shareholders of 7.031 billion yuan, up 14.5% [1] - The company plans to distribute a dividend of 1.37 Hong Kong cents per share, with a payout ratio of 50.2% [1] Brand Performance - The main brand showed steady growth, FILA regained momentum, and outdoor brands continued strong growth [1] - Revenue from the main brand reached 16.95 billion yuan, up 5.4% year-on-year; FILA's revenue was 14.18 billion yuan, up 8.6%; other brands generated 7.41 billion yuan, up 61.1% [1] - Operating profit margins for Anta, FILA, and other brands were 23.3%, 27.7%, and 33.2%, respectively, with changes of +1.5pp, -0.9pp, and +3.3pp year-on-year [1] Channel Analysis - Online sales maintained high growth, with e-commerce revenue for the main brand at 6.131 billion yuan, a 10.1% increase year-on-year [2] - Offline sales showed mixed results, with direct sales up 5.3% to 9.413 billion yuan and wholesale down 10.6% to 1.406 billion yuan [2] - The number of stores for various brands as of June 2025 included 7,187 for Anta Adult, 2,722 for Anta Kids, 2,054 for FILA, and others [2] Operational Efficiency - The company's gross margin slightly decreased by 0.7pp to 63.4%, influenced by product mix and cost strategies [3] - Employee costs, advertising, and R&D expenses were 15.7%, 6.6%, and 2.6% of revenue, respectively, with advertising costs effectively controlled [3] - Operating profit margin increased by 0.6pp to 26.3%, with a stable profit margin of 18.2% after excluding one-time items [3] Future Outlook - Anta is positioned as a leading player in the domestic sportswear market, successfully leveraging opportunities in the outdoor sports sector [4] - The main brand and FILA are expected to maintain steady growth, while outdoor brands like DESCENTE and KOLON are projected to continue strong growth [4] - Forecasted net profits for 2025-2027 are 13.9 billion, 15.5 billion, and 17.3 billion yuan, respectively [4]