Core Viewpoint - The company reported a significant increase in revenue and adjusted net profit for the first half of 2025, driven by strong sales in character building toys and a focus on expanding its IP portfolio [1][4]. Financial Performance - In H1 2025, the company achieved revenue of 1.338 billion yuan, a year-over-year increase of 27.9%, and a net profit of 297 million yuan, compared to a loss of 258 million yuan in H1 2024 [1]. - The adjusted net profit for H1 2025 was 320 million yuan, reflecting a 9.6% increase year-over-year [1]. - The gross margin for H1 2025 was 48.39%, down 4.5 percentage points year-over-year, attributed to rising costs from increased sales volume and new SKU demands [1]. Product and IP Development - Revenue from character building toys reached 1.33 billion yuan in H1 2025, accounting for 99.1% of total revenue, with a gross margin of 48.52% [1][2]. - The company launched 243 new SKUs in H1 2025, bringing the total to 925 SKUs by the end of the period [1]. - The company is expanding its user demographic, with products for ages 6-16 and above accounting for 82.6% and 14.8% of revenue, respectively [2]. Market Expansion - Online sales revenue increased to 108 million yuan in H1 2025, a 44.6% year-over-year growth, while offline sales reached 1.23 billion yuan, up 26.6% [3]. - Overseas sales surged to 111 million yuan, marking an 898.56% increase, primarily driven by markets in North America and Asia [3]. Future Outlook - The company forecasts revenues of 3.418 billion yuan, 4.716 billion yuan, and 5.725 billion yuan for 2025-2027, with adjusted net profits of 844 million yuan, 1.174 billion yuan, and 1.430 billion yuan, respectively [4]. - The company maintains a "buy" rating based on its strong competitive position in the character building toy market and the potential for market share growth [4].
布鲁可(0325.HK)：IP更加均衡发展 2025H1海外收入大幅增长