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2025快手光合创作者大会:AI内容爆发,平台生态助力创作者变现新高度
Sou Hu Cai Jing·2025-08-31 04:26

Core Insights - The Kuaishou Guanghe Creator Conference in Chengdu showcased the thriving content ecosystem and community characteristics of Kuaishou, emphasizing the theme "Born Different, Creation Without Boundaries" [1] - Kuaishou's founder, Cheng Yixiao, reported a significant increase in creator engagement, with submissions from creators with over 10,000 followers doubling and professional streamers growing by 8% year-on-year [1] - The number of creators earning income on the platform reached 26 million, with those earning over 1,000 yuan per month increasing by nearly 12% [1] Group 1: Content Ecosystem and Creator Growth - The conference highlighted the integration of short video and live streaming as a core operational philosophy, with creators skilled in both formats achieving 4 to 10 times more traffic efficiency compared to those focused on a single format [4] - Kuaishou's e-commerce division noted that the "short video and live streaming" model generates five times the GMV compared to standalone short videos [4] - The platform's focus on public and private domain interaction aims to enhance creator exposure, with high-value creators seeing a 10.2% increase in public exposure and a 7.2% rise in new followers in Q2 2025 [4] Group 2: Traffic Distribution and Monetization - Kuaishou's traffic distribution mechanism has shifted towards long-term user interaction with content and creators, leading to more accurate audience targeting and increased traffic [5] - The platform sees over 6.6 million commercial content posts daily, attracting 320 million users and generating 22 million likes, benefiting 3.7 million creators [5] - In e-commerce live streaming, public domain traffic accounts for 70%, with private domain conversion rates exceeding four times that of public domain [8] Group 3: AI and Community Engagement - AI-generated content has rapidly grown on Kuaishou, with the Keling AI model serving over 20,000 enterprise clients across various industries [9] - Kuaishou fosters a unique community where creators and users engage through shared interests and trust, contributing to a vibrant ecosystem [9] - The platform's user engagement in community governance is crucial for building a prosperous community, with a focus on user autonomy and AI-driven management [10]