Zhong Guo Jing Ying Bao·2025-08-31 04:40Core Viewpoint - Li Auto is facing short-term pressure with a projected vehicle delivery volume of 90,000 to 95,000 units in Q3, representing a year-on-year decline of 37.8% to 41.1%, and a corresponding revenue drop of 38.8% to 42.1%, estimated to be between 24.8 billion to 26.2 billion yuan [1][7]. Financial Performance - In the first half of the year, Li Auto delivered 203,900 vehicles, achieving revenue of 56.172 billion yuan, a year-on-year decrease of 2.0%, while net profit was 1.744 billion yuan, up 3.0% [2][4]. - The second quarter saw a revenue of 30.246 billion yuan, a year-on-year decline of 4.5%, but net profit reached 1.097 billion yuan, marking a significant increase of 69.6% quarter-on-quarter [3][4]. - The overall gross margin for the first half of 2025 was 20.3%, a slight increase of 0.3 percentage points year-on-year, with vehicle gross margin at 19.4%, up from 18.7% the previous year [4][5]. Market Position and Challenges - Li Auto's market share in the 200,000 yuan and above new energy vehicle segment reached 13.6%, supported by a diverse product lineup including the L series and i series [5]. - The company is under pressure from intensified competition in the new energy vehicle market, with rivals like Xpeng and NIO accelerating new product launches and traditional manufacturers adjusting prices to capture market share [7][8]. Product Development and Strategy - Li Auto is focusing on the upcoming i6 model, which is expected to be a key player in the mid-large five-seat pure electric SUV market, with unique design and leading space comfort [7]. - The company has invested 5.3 billion yuan in R&D in the first half of 2025, with a projected total of 12 billion yuan for the year, emphasizing a commitment to technological innovation [9]. - Li Auto is enhancing its sales and service network, aiming to cover all first to third-tier cities and nearly 70% of fourth-tier cities by the end of the year [10].