Zhong Guo Jing Ying Bao·2025-08-31 05:37Core Viewpoint - BOE has successfully entered the iPhone panel supply chain, with significant shipments for the iPhone 16 and projections for the iPhone 17, indicating a shift in the competitive landscape of smartphone panels towards a three-way competition among BOE, Samsung, and LG Display [1][5][11]. Group 1: Market Share and Supply Chain Dynamics - BOE supplied 43 million panels for the iPhone 16, and is expected to supply 5 million panels for the iPhone 17 Pro, bringing total shipments to 45-50 million [1][5]. - Apple's overall iPhone panel shipments reached over 230 million last year, with Samsung and LG Display capturing the remaining market share after BOE [3][4]. - Samsung Display shipped 63.8 million panels for the iPhone 16 series, maintaining its position as the largest OLED panel supplier for Apple [3][4]. - LG Display shipped 42 million panels for the iPhone 16 series, with expectations to increase shipments for the iPhone 17 series [4][5]. Group 2: Competitive Landscape and Technology - The competition among BOE, Samsung, and LG Display is intensifying, with a focus on technology and order distribution becoming critical variables in the global smartphone panel market [3][5]. - The entry of BOE into the high-end iPhone 17 Pro panel supply chain marks a significant achievement, reflecting its advancements in technology and production capabilities [5][6]. - The ongoing patent disputes between BOE and Samsung highlight the competitive tensions in the OLED market, with both companies engaging in legal battles over intellectual property [7][9]. Group 3: Future Projections and Industry Trends - UBI Research predicts that BOE, Samsung, and LG Display will continue to be Apple's core panel suppliers, with Samsung expected to supply around 10 million panels for foldable iPhones [5][10]. - The global AMOLED smartphone panel shipment is projected to reach 420 million units in the first half of 2025, with Chinese manufacturers, including BOE, capturing a 51.7% market share [10][11]. - The trend indicates a shift in the OLED panel market towards Chinese manufacturers, with BOE expected to become the largest supplier of LCD panels for Apple's MacBook by 2025 [11][12].