Core Viewpoint - The article discusses the sale of a low-sugar Orion cake, previously sold at Sam's Club, in a discount store called Haote Mai, raising questions about product distribution and inventory management [1][6]. Company Overview - Orion, founded in 1956 in South Korea, has established itself in the Chinese market, which is now its largest market [6]. - Orion operates three main business segments: beverages, convenient meals, and biotechnology [6]. Product Details - The low-sugar Orion cake was previously sold at Sam's Club for 49.9 yuan but was taken off the shelves in July due to selection issues [3][6]. - The cake is now being sold at Haote Mai for 32.9 yuan per box, with a shelf life until November [4]. Sales Performance - In Q2, Orion's total sales increased by 8.1% year-on-year to 777.2 billion KRW, with sales in the Chinese market growing by 3.0% to 304.8 billion KRW, accounting for over 40% of total sales [6]. - Operating profit for the Chinese market decreased by 6.4% to 55.9 billion KRW, while the Korean market saw a 4.9% increase in sales to 277.8 billion KRW and a 3.4% increase in operating profit to 46.9 billion KRW [6]. Market Dynamics - Haote Mai is a discount chain primarily selling near-expiry products and assisting brands in clearing excess inventory [4]. - The recent changes in product selection at Sam's Club have led to public discussions about the store's identity and value proposition for members [7].
疑似被下架“山姆同款”在折扣店出售,好丽友回应
2 1 Shi Ji Jing Ji Bao Dao·2025-08-31 06:33