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极米科技(688696):投影基本盘企稳 期待车载第二增长曲线

Performance Overview - In Q2 2025, the company reported revenue of 820 million (+5%) and a net profit attributable to shareholders of 30 million (compared to -10 million in the same period last year) [1] - For the first half of 2025, revenue reached 1.6 billion (+2%) with a net profit of 89 million (compared to 4 million in the same period last year) [1] Revenue Breakdown - In the smart projection business, domestic sales increased by 1% in H1 2025. According to Lottu, China's smart projection sales volume, sales amount, and average price decreased by 8%, 5%, and increased by 3% respectively. The share of projectors priced below 2K accounted for 78% (+1 percentage point) [2] - The company launched the portable projector Play 6, solidifying its entry-level DLP market share, while also enhancing its mid-to-high-end laser projection matrix. For overseas markets, revenue decreased by 11% in H1 2025, primarily due to a high base in H1 2024 (+28%). A significant recovery is expected in Q4 2025 [2] - In new business, the automotive sector, mainly focusing on in-car large screens, began supplying in May-June, entering several Huawei vehicle models. Estimated revenue for H1 2025 is 5 million, with conservative estimates for the full year being low single-digit millions [2] Profit Breakdown - In Q2, the company's profit increased by 36 million, primarily due to improved gross margins and tax refunds, along with optimized expenses, particularly a lower sales expense ratio from increased revenue through platforms like JD and Tmall [3] Investment Outlook - For H2 2025, the company expects a lower revenue base, leading to better growth performance compared to H1. Gross margins are anticipated to remain stable due to ongoing cost reductions in the projection business and an increase in the lower-margin automotive segment [4] - The company is set to launch on the Hong Kong stock market, which is expected to further open up overseas markets. The automotive business has multiple designated projects, with revenue and profit awaiting significant growth [4] - Based on the H1 2025 report, revenue projections for 2025-2027 are +8%, +11%, and +18% respectively, with net profits projected at 250 million, 310 million, and 390 million for the same period, reflecting growth rates of +108%, +23%, and +25% respectively. The current PE ratio is 36X, maintaining a "buy" rating [4]