Workflow
2025快手创作者盛会:短视频直播融合,万粉创作者收入大增生态繁荣
Sou Hu Cai Jing·2025-08-31 07:10

Core Insights - The 2025 Kuaishou Creative Conference in Chengdu emphasized the theme "Born Different, Creation Without Boundaries," showcasing significant growth in creator engagement and monetization on the platform [1] Group 1: Creator Growth and Engagement - The number of creators with over 10,000 followers doubled in the past year, and the number of creators transitioning to professional streamers increased by 8% [1] - A total of 26 million creators on the platform earned income, with those earning over 1,000 yuan per month seeing a nearly 12% increase [1] - The "short video and live streaming integration" concept was highlighted, with creators skilled in both formats achieving 4 to 10 times the traffic efficiency compared to those focusing on a single content type [1] Group 2: Content Performance and Technology - The number of works with over 50,000 views increased by 35% in the first half of the year, attributed to significant improvements in flow matching technology [2] - Recommendations for creators to enhance traffic include increasing deep interaction, focusing on niche areas, ensuring content quality, and effectively using topic tags [2] Group 3: Commercial Ecosystem and AI Content - Creators published over 6.6 million commercial content pieces daily, attracting 320 million users and garnering over 22 million likes, benefiting 3.7 million creators [5] - AI-generated content has become one of the fastest-growing categories, with a 321% increase in playback volume for AI content in July [5] - Kuaishou's AI services have been provided to over 20,000 enterprises through API [5] Group 4: User Engagement and Community Growth - The daily active user base among Generation Z and middle-class white-collar workers saw year-on-year growth in the second quarter [5] - The platform added 480,000 creators with over 10,000 followers and 3,000 creators with over 1 million followers in the past year [5] - Kuaishou's user penetration rates in Northeast and Northwest regions exceeded 85% and 73%, respectively, establishing itself as a core hub for new farmers [6]