直击成都车展｜超豪华品牌缺席后，自主品牌与新势力激战智能化

Core Insights - The 28th Chengdu International Auto Show has become a focal point for the automotive industry, showcasing over 1,600 vehicles from nearly 120 brands, highlighting trends in innovation and brand image [2] Group 1: Absence of Luxury Brands - A notable absence of ultra-luxury brands such as Porsche, Bentley, Lamborghini, and Rolls-Royce was observed, replaced by companies focusing on technology and new energy, including Xiaomi and NIO [2] - The luxury automotive sector is facing sales pressure in the Chinese market, with imported car sales dropping by 33% year-on-year in the first five months of 2025 [2] - Porsche's sales in China have declined from 95,700 units in 2021 to an estimated 56,900 units in 2024, with a 42% year-on-year drop in Q1 2025 [2] Group 2: Electric Vehicle Transition Challenges - Luxury brands are currently in a transitional phase towards electrification, with Ferrari delaying the launch of its first electric vehicle from 2025 to 2026 [3] - Other brands like Lamborghini and Maserati have also postponed or halted their electric vehicle development plans, indicating a broader trend among luxury automakers [3] - Mainstream luxury brands such as Lexus and Jaguar Land Rover also did not participate in the Chengdu Auto Show, reflecting a shift in consumer preferences towards electric and intelligent vehicles [3] Group 3: Rise of Domestic Brands - Chinese domestic brands and new energy vehicle manufacturers significantly expanded their presence at the auto show, showcasing new models and advanced technologies [4] - Features like intelligent driving assistance systems and smart cockpit configurations are becoming standard in new vehicles, with technology increasingly accessible in the 100,000 to 200,000 yuan price range [4] - Experts suggest that Chinese brands are gaining a competitive edge in electrification and intelligence, potentially eroding the market share of traditional fuel and luxury brands [4][5] Group 4: Industry Transformation - The automotive industry is shifting from a "brand premium" focus to one centered on "technological strength," with Chinese brands poised to accelerate their global expansion [5] - The transition from "mechanical drive" to "technology-driven" vehicles indicates that Chinese brands may play a more significant role in this transformation [5]