Bei Jing Shang Bao·2025-08-31 07:26Core Insights - The 28th Chengdu International Auto Show has become a focal point for the automotive industry, showcasing over 1,600 vehicles from nearly 120 brands, highlighting trends in innovation and brand image [2] Group 1: Market Trends - The absence of ultra-luxury brands such as Porsche, Bentley, Lamborghini, and Rolls-Royce at this year's show indicates a strategic shift as these brands face declining sales in the Chinese market [2][3] - Data from the China Passenger Car Association shows that from January to May 2025, domestic imported car sales dropped by 33%, with Porsche's sales in China falling from 95,700 units in 2021 to an estimated 56,900 units in 2024 [2] - The first quarter of 2025 saw Porsche's global deliveries decrease by 8%, with Chinese sales plummeting by 42% to 9,471 units [2] Group 2: Electric and Intelligent Transition - Ultra-luxury brands are currently in a transitional phase towards electrification, with Ferrari postponing the launch of its first electric vehicle from October 2025 to spring 2026 [3] - Other luxury brands like Lamborghini and Maserati are also delaying their electric vehicle plans, indicating a broader trend among high-end manufacturers [3] - In contrast, Chinese domestic brands and new energy vehicle manufacturers are expanding their presence at the auto show, showcasing new models and advanced technologies, with features like intelligent driving systems becoming standard [3][4] Group 3: Competitive Landscape - Chinese brands are increasingly leading in the fields of electrification and intelligence, posing greater competition to international brands [4][5] - The shift in the automotive industry is moving from "brand premium" to "technological strength," suggesting that Chinese brands may accelerate their global expansion and compete more effectively with international counterparts [5]