Shede Spirits (SH:600702) Sou Hu Wang·2025-08-31 07:32Core Viewpoint - The launch of "Shede Zizai," a low-alcohol drinking type aged liquor, has generated significant industry interest and is positioned to meet new consumer demands for lighter, more enjoyable drinking experiences [2][4][21]. Product Information - "Shede Zizai" is a 29-degree liquor with a net content of 500ml, priced at 329 yuan per bottle, emphasizing "light burden, more mellow" [2][10]. - The product features a modern design that combines traditional Eastern aesthetics with a minimalist style, appealing to younger consumers [6][10]. Quality and Innovation - The liquor is based on a 6-year aged base liquor, complemented by 20 and 30-year aged liquors, ensuring a rich flavor profile [8][10]. - Three core technologies have been employed to maintain flavor integrity at a lower alcohol content, ensuring a high-quality drinking experience [8][9]. Market Strategy - The partnership with JD.com aims to leverage its extensive user base and marketing capabilities to reach target consumers effectively [17][18]. - The product is expected to tap into the growing market of younger consumers, particularly those under 30, who are increasingly seeking quality and value in their purchases [18][21]. Industry Context - The launch reflects a broader trend in the liquor industry towards lower alcohol content and innovative product offerings to meet changing consumer preferences [21][27]. - "Shede Zizai" is seen as a strategic move for Shede Liquor to expand its product matrix and explore new consumption demands [15][27].