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千年宝玉撑起百亿产业|活力中国调研行
Sou Hu Cai Jing·2025-08-31 07:46

Group 1 - Turquoise, known as "Chinese jade," has a long history of development and utilization, with significant archaeological finds at sites like Erlitou and Sanxingdui, including a finely crafted turquoise dragon artifact [2] - The proven reserves of turquoise in Zhushan County, Shiyan City, amount to approximately 50,000 tons, accounting for 70% of the national reserves and 50% of the global reserves [2] - The turquoise industry in Zhushan County has created over 70,000 jobs and holds a global market share exceeding 90%, with an expected comprehensive output value of nearly 10 billion yuan in 2024 [2][9] Group 2 - Luolaosi Jewelry Co., Ltd. is a leading enterprise in the local turquoise industry, featuring a cultural appreciation hall, e-commerce live streaming room, R&D design studio, and art exhibition space [5] - The company has established a loyal online customer base, with daily live streaming attracting over 6,000 viewers and an expected annual output value of 20 million yuan in 2024 [5] - The daily revenue of Luolaosi Jewelry Co., Ltd. exceeds 100,000 yuan, driven by a focus on refined carving techniques that appeal to younger consumers [5] Group 3 - The Zhushan International Jewelry Trading Center, covering approximately 10,000 square meters, is the largest and most comprehensive turquoise trading platform in China, accommodating over 10,000 transactions daily with peak transaction amounts reaching 5 million yuan [7] - The center and the surrounding area, including the town of Majia Duzhen, form the core of the local turquoise industry, characterized by a vibrant marketplace with numerous shops and practitioners [7][9] - The town has attracted many skilled carvers from regions like Nanyang, Henan, contributing to a workforce of 15,000 in the turquoise sector [9] Group 4 - Zhushan County has established three major platforms: "International Turquoise City," "Turquoise Industrial Park," and "Majia Duzhen Turquoise Town," expanding its market through live streaming and foreign trade [9] - The county's e-commerce sales in turquoise are projected to reach 5.08 billion yuan, with a new Douyin live streaming e-commerce base expected to generate 1.7 billion yuan in sales in 2024 [9] - Shiyan City has included the turquoise industry in its billion-yuan industrial cluster, with an anticipated comprehensive output value of 60 billion yuan by 2030 [9]