Workflow
京东折扣超市宿迁开业打造现象级场景 四店首日客流超30万
2 1 Shi Ji Jing Ji Bao Dao·2025-08-31 08:35

Core Insights - JD's discount supermarket opened four stores in Suqian, Jiangsu, attracting over 300,000 customers on the first day, significantly surpassing the opening of its first store in Zhuozhou [1][5][14] - The stores demonstrated strong consumer interest, with sales exceeding expectations and many products sold out, setting a new record for first-day sales in JD's discount format [5][14] Store Performance - The opening day saw customer queues extending from the entrance to the street, with overall foot traffic at the Suqian Central Mall nearly four times that of a typical weekend [3][5] - The stores, each over 5,000 square meters, featured a wide range of over 5,000 high-cost performance products across various categories, including food, household items, and personal care [7][14] Product Highlights - Popular items included fresh chicken eggs priced at 9.9 yuan for 30 pieces, which sold out quickly, and various fresh produce such as watermelons and grapes, which were well-received due to their high cost performance [10][12] - JD's private label products, such as the Seven Fresh juices and specially customized local liquor, became top sellers, indicating strong brand recognition and consumer trust [12][14] Service and Logistics - JD's omnichannel advantage was evident, with staff available for product inquiries and a quick delivery service through the JD app, allowing customers to receive orders within 30 minutes [14] - The successful opening of these stores not only expands JD's presence in the discount retail sector but also showcases its robust supply chain capabilities, enhancing the local retail landscape [14]