锦江酒店的转型答卷：组织改革与数字化驱动的效能突围

Core Viewpoint - Shanghai Jin Jiang International Hotel Co., Ltd. reported a relatively strong performance in its 2025 semi-annual report despite the challenging conditions in the domestic hotel industry, characterized by weak consumer demand and intense competition [2][3]. Financial Performance - In the first half of 2025, Jin Jiang Hotel achieved operating revenue of 6.526 billion yuan, a year-on-year decrease of 5.31%. However, the net profit attributable to shareholders after deducting non-recurring items was 409 million yuan, reflecting a year-on-year increase of 5.17% [2][5]. - The second quarter of 2025 marked a significant turnaround, with a net profit of 382 million yuan, representing a year-on-year growth of 17.11% and a quarter-on-quarter increase of 1335.32% [2][5]. Strategic Adjustments - Jin Jiang Hotel has implemented a series of reform measures to prepare for the recovery of the industry, moving away from the traditional growth logic of "scale equals growth" to a new growth strategy [3][6]. - The company has strategically exited several hotel properties, which impacted its revenue and net profit figures. Notably, the sale of 100% equity in Fashion Journey Hotel Management Co., Ltd. and the disposal of certain hotel properties contributed significantly to previous financial results [4][5]. Operational Efficiency - The management has initiated organizational reforms and digitalization efforts to enhance operational efficiency, including streamlining decision-making processes and reducing the number of regional divisions [6][7]. - The management expense ratio decreased to 15.62%, down 2.66% year-on-year, indicating improved cost management [8]. Digital Transformation - Jin Jiang Hotel has unified its hotel management systems across 10,000 locations, which is expected to enhance standardized management and operational efficiency [10][11]. - The company has increased its direct connection rate to 75% through the elimination of private connections with OTAs, aiming for an 80% target by the end of the year [12][13].