水井坊(600779)：Q2释放压力 期待动销恢复

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating ongoing challenges in the market and operational pressures [1][2]. Revenue Performance - In the first half of 2025, total revenue was 1.498 billion yuan, down 12.84% year-on-year, with Q2 revenue at 539 million yuan, a 31.37% decline [1][2]. - The decline in Q2 revenue was attributed to continued pressure on traditional consumption scenarios such as business banquets, a slow market recovery, and higher-than-expected channel inventory levels [2]. - Sales volume of liquor products increased by 8.6% in Q2, while average price decreased by 39.0% [2]. - Revenue from high-end products in Q2 was 454 million yuan, down 36.96%, while mid-range products saw revenue of 38 million yuan, up 67.68% [2]. Profitability and Costs - The gross profit margin in Q2 was 74.42%, a decrease of 7.13 percentage points year-on-year, primarily due to a decline in product mix and increased promotional costs [3]. - The sales net profit margin for Q2 was -15.75%, down 22.9 percentage points year-on-year [3]. - The company experienced a significant increase in sales expenses and management costs, leading to a rise in the overall expense ratio despite a decrease in sales scale [3]. Cash Flow and Liabilities - Cash receipts from sales in Q2 amounted to 991 million yuan, an increase of 29.54% year-on-year, with a positive operating cash flow of 70 million yuan [3]. - As of the end of Q2, contract liabilities were 983 million yuan, showing a slight increase compared to the end of Q1 [3]. Future Outlook and Valuation - The company has adjusted its net profit forecasts for 2025-2026 down by 27% to 1.071 billion yuan and 1.164 billion yuan, respectively, with a new forecast for 2027 at 1.248 billion yuan [4]. - The expected earnings per share (EPS) for 2025-2027 are projected at 2.20, 2.39, and 2.56 yuan, respectively, with current price-to-earnings (P/E) ratios of 21, 20, and 18 times [4]. - The company is implementing strategies such as "dual brands" and "one city, one policy" to stimulate sales recovery and return to a growth trajectory [4].