歌力思上半年净利润同比增长45% 国内市场增长良好

Core Viewpoint - Shenzhen Ge Li Si Apparel Co., Ltd. reported a strong performance in the first half of 2025, with revenue reaching 1.371 billion yuan and a net profit of 85.06 million yuan, reflecting a 45% year-on-year growth in net profit due to steady domestic market development and effective cost reduction measures in overseas operations [1] Domestic Market Development - The company’s multi-brand strategy has led to a 5% year-on-year growth in comparable revenue in the domestic market, with a notable 8.4% growth in the second quarter [2] - Key brands such as self-portrait, IRO, and Laurèl showed strong performance, with self-portrait generating 285 million yuan (21% growth), IRO achieving 307 million yuan (16% growth in China), and Laurèl reaching 215 million yuan (10% growth) [2] Online Multi-Platform Strategy - The online sales strategy has resulted in over 60% growth in online channels, with total online sales reaching 268 million yuan, a 21% increase year-on-year [3] - The self-portrait brand saw its online revenue increase by over 40%, maintaining a leading position on platforms like Tmall and Douyin [3] Overseas Market Improvement - The company has focused on enhancing store experiences and has launched various brand-specific initiatives to improve customer engagement, leading to improved efficiency in international brand stores [4] Embracing AI Technology - The company is actively integrating AI technology across its operations, resulting in a 2.1 percentage point reduction in combined sales and management expense ratios [5] - Inventory turnover efficiency has significantly improved, with the turnover rate increasing from 0.8 to 1.1 times [5]